After his graduation Benguait 'established an impressive career as a designer and art director at a number of large and small publishing houses, studios, and ad agencies.”īenguiat became the typographic design director of Photo-Lettering Inc (PLINC) in 1962 and, in 1971, played a critical role, along with Herb Lubalin, Aaron Burns and Ed Ronthaler, in the establishment of the International Typeface Corporation (ITC), the first independent licensing company for type designers. Bill and enrolled at the Workshop School of Advertising Art. The established progressive Jazz musician under the name Eddie Benart, Benguiat made use of the G.I. Edward would play with his father’s pens, brushes, and drafting sets, and learned about sign painting, showcard and speedball lettering” writes ADC's Elisa Halperin. His father was display director at Bloomingdale’s and he had all the drawing tools a little boy could want. “Edward Benguiat got acquainted with design and showcard lettering when he was nine years old. Growing up in Brooklyn, NY, Benguiat was once a very prominent jazz playing in several big bands with the likes of Stan Kenton and Woody Herman.Īn avid pilot who enjoyed flying his personal plane, with his wife Elisa, Benguiat was also a teacher at the School of Visual Arts in his native New York. But then Voodoo does tend to work its magic that way.Undoubtedly one of the most prolific type designers of our times, Ed Benguiat passed away on the age of 93.īorn Ephram Edward Benguiat, Octothe iconic typographer has crafted over 600 typefaces including Tiffany, Bookman, Panache, Edwardian Script, and the self-titled typefaces Benguiat and Benguiat Gothic.īenguiat has also designed logotypes for The New York Times, Playboy, Sports Illustrated, the original Planet of the Apes film, Super Fly and countless others. You'll also find distance fractions, accent marks for foreign characters, and a few other symbols that had to be left out of Voodoo proper to make room for those hidden goodies that will have you salivating all over your character map. Seven of the worst offenders have been pre-assembled to perfectly complement your Voodoo layouts: The, the, and, from, for, of, to.

It's that word like 'of' or 'the' that shows up at the wrong time to play havoc with the real focus of your design. Voodoo even comes with an 'extras' set, the crown jewel of which are preset words, those prepositional layout-killers we all just wish would go away. It's voodoo! Voodoo Script! The font with 14,000 kerned pairs and over 45 alternate characters and ligatures! It's the script like no other-with options like no other! If you love dinking around in the non-keyable range (and I know you do) then you'll be laying out your messages in fast order and perfect form with this face. It's time for a script font with magical appeal.

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